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    Taco John’s restaurants started providing drive-thrus and indoor seating back in 1973, letting people enjoy Taco John’s wherever they pleased.

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    Taco Juan made his first appearance in 1974. His image has become synonymous with awesome food and great value.


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    Potato Olés® are our signature side and were introduced back in 1979. Fun fact: they used to all have a bean inside of them. Potato Olés® are now world famous. How did you ever live without them?

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    Taco Tuesday® began in January of 1982 in Rapid City, South Dakota. Tuesday has since become the most anticipated day of the week.

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    Our old slogan “A Whole Lot of Mexican” made its debut back in 1992. Even though we’ve moved away from the saying, we haven’t moved away from what it meant: great West-Mex® flavor and lots of it!

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    The Meat & Potato Burrito was introduced in 1994 and quickly became our most popular menu item. We haven’t looked back since.

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    Nachos Navidad® started in December of 1997. What began as a holiday treat has now become the tastiest of holiday traditions.

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    Taco John’s started offering breakfast in 1998 in Sioux Falls, South Dakota. Over the years, Taco John’s breakfast has become known for having “The Best Breakfast Burritos In Town.”

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    Whiplash, the monkey mascot of Taco John’s, was introduced in 2004. After a successful run on television, Whiplash hung up his boots. 

History

In 1968, a small taco stand opened in Cheyenne, Wyoming. The “Taco House” was an instant success with the locals because of the distinctive seasonings in the tasty tacos and generously sized burritos. In 1969, the franchise rights were purchased by two local businessmen, Harold Holmes and James Woodson. The pair decided to name the franchise after the man who opened the first store—John.

Holmes and Woodson began selling franchises right away, but unlike other fast food chains, their focus was not on large urban areas. The first three franchised restaurants were opened in Scottsbluff, Nebraska, Torrington, Wyoming, and Rapid City, South Dakota. The restaurants began to quickly evolve, with the introduction of drive-thrus and interior seating in 1973. Many of the restaurants that followed set up shop in the small rural communities that other food chains disregarded. The then-unique concept of Mexican fast food first brought in the curious and adventurous customer. Just imagine being one of those bold individuals who tried Potato Olés® back in 1979 when they were first introduced! Over time, these satisfied customers came back to Taco John’s for great food, fast service and fair prices.

Today we operate and franchise more than 400 quick-service restaurants in 25 states, making Taco John’s among the largest Mexican restaurant brands in America. Taco John’s is now celebrated for our unforgettable value deals like Taco Tuesday®, a promotion which started back in 1982, and for menu items like the Meat and Potato Burrito, which debuted back in 1994. Our stores are located in “Taco John’s Country,” which is primarily the central and north central section of the United States. We continue to focus growth efforts in America’s heartland.

Despite all of the progress and innovation we have made in the last four decades, the fundamentals that made Taco John’s a success over the years have not changed. Great-tasting West-Mex® food served quickly and pleasantly and for a fair price—that’s what Taco John’s is all about.