Summer is off to an early, and hot, start at Taco John’s®. The Mexican quick-service restaurant debuted Street Tacos April 6th. During its first week on the menu, the limited time offer nearly tripled Taco John’s® goals by sparking an 11.1% increase in year-over-year sales during the first week of sales.
Street Tacos are a limited time offer from Taco John’s, the Mexican quick-service restaurant.
“We believe Street Tacos represent menu innovation at its best. Taco John’s is staying true to its roots while serving up a new menu item with an original look and taste,” says Jeff Linville, CEO for Taco John’s®. “We think it will appeal to both our core customers and new guests. Based on the sales numbers so far, the strategy is working.”
Taco John’s® is building a history of strong sales in the month of April. Last year, they saw a 9.9% increase in year-over-year sales during the same time period. Over the past two years, the restaurant chain has delivered a 14.3% sales increase during the first half of April. Taco John’s® is using a series of menu innovations to build momentum through the summer of 2015.
“We’re serving up two new tacos and a line of premium beverages and calling it the “Summer of Tacos,” says Billie Jo Waara, CMO for Taco John’s®. “These new items offer guests a modern twist on a classic taco, and also meet customer desires for healthier fare at a great value.”
During the “Summer of Tacos” campaign, the quick-service chain is offering Street Tacos until June 7, a new line of premium beverages from May 4 to September 6 and Walking Tacos from June 8 to August 16.