MICHAEL HOUSE, A LONGTIME SUCCESSFUL REAL ESTATE DEVELOPER, JOINS TACO JOHN’S WITH A COMMITMENT FOR MAJOR EXPANSION INTO INDIANAPOLIS.
Taco John’s, one of the largest Mexican quick-service restaurant chains in the United States, is on the verge of becoming the fastest-growing Mexican restaurant franchise as it has announced plans to build 15 Mexican food franchise locations in Indianapolis.
Realtor Michael House has signed a deal to open the first Taco John’s in Indianapolis, IN. Realtor Michael House, a longtime successful real estate developer and operator of two BoomBozz Craft Pizza and Taphouse locations, has signed a five-store agreement with an option for an additional 10 units. His Taco John’s franchises will be the first in the Indianapolis area, and Michael is excited to introduce the brand.
“Taco John’s brings diversity to our company,” Michael says. “There is an opening in the market for this type of industry. There’s a plethora of guys doing burgers, but in the taco business — where we are in Indianapolis — you only have one main player.”
“That’s why I’m very excited about bringing Taco John’s to Indianapolis. Mexican QSR customers are looking for that fresh, meaty taste they wouldn’t find at any other brand of this type. The ingredients that go along with our meat are also prepared right in the store. People in other cities have tasted the difference, and they’re going to taste it in Indianapolis as well.”
Taco John’s is one of the largest Mexican fast food brands in the nation with more than 380 restaurants in 27 states. Taco John’s was founded in 1969 and has built a strong following in the central and north central United States. It is bringing its fresh, fast concept to the rest of the nation, particularly in areas east of the Mississippi where the fast-growing Mexican QSR category offers only one national competitor and the market demands alternatives.
Michael is a longtime developer for Walgreens and Arby’s; real estate has been his lifelong passion that even predates his 1980s start in franchising. With his operations staff already in place, he is eager to get started with Taco John’s.
Working with Michael in operations is his working partner, Craig Harts, an experienced food service operator and one of SUBWAY’s earliest franchisees. “We put a good team together in operations. It wasn’t something we did overnight,” Michael says. “We wanted to expand what we have in place, and I wanted to utilize my real estate experience more. The guys I’m involved with have a lot of knowledge. We like the food and the concept, and I think we can be successful here.”