Year-over-year same-store sales are running hot at Taco John’s® this summer. In April, the Mexican quick-service restaurant chain experienced 9.6% growth while the QSR industry averaged a 1.9% increase. In May, Taco John’s® saw sales jump nearly seven times faster than the national industry averages… 7.3% versus 1.1%
“We’re very excited with the growth we’re seeing in sales this summer season. It’s even more impressive when you consider this year’s growth is on top of the sales we saw last year for the Flamin’ Hot® Cheetos® Burrito which performed very well for us,” says Jeff Linville, CEO for Taco John’s®.
Strong sales for Taco John’s® are part of the growth the chain has experienced during its “Summer of Tacos” campaign. From April to August, the restaurant chain is launching a series of limited time offer (LTO) menu items under one promotional theme.
Walking Tacos from Taco John’s“Quick-service restaurants typically don’t promote multiple menu offers under one marketing campaign. But we see it as an opportunity to pay homage to our roots and stage a season-long celebration of the taco,” says Linville. “The success we found first with Street Tacos and now Walking Tacos, shows our core customers and new guests are both eager to purchase modern variations of the traditional taco.”
During the “Summer of Tacos” campaign, Taco John’s offered Street Tacos from April 6 to June 7. A new line of premium beverages is available from May 4 to September 6. Walking Tacos are on the menu from June 8 to August 16.
Premium summer beverages from Taco John’s
About Taco John’s
Taco John’s operates and franchises around 400 quick-service restaurants in 25 states. Privately owned, the business opened its first restaurant in 1969 in Cheyenne, WY. Celebrating its 19th year of sales growth, Taco John’s prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients and unapologetically original recipes, seasonings and sauces.
Billie Jo Waara
Chief Marketing Officer, Taco John’s International, Inc.
307.635.0101, Ext. 104