Taco John’s® is adding a new option to its popular breakfast lineup – and betting big on their concept of original flavor combinations. After successful market tests, the Mexican quick-service restaurant chain is putting the Chicken and Gravy Breakfast Burrito on its full-time menu.
“As we expand across the country, offering innovative flavors is extremely important,” said Billie Jo Waara, Taco John’s® CMO. “We’re headed into some large, competitive markets, so offering something guests have never seen before could convince them to come in and see what we’re all about.”
Chicken and Gravy Breakfast Burrito from Taco John’s Mexican RestaurantsThe Chicken and Gravy Breakfast Burrito blends the taste of a traditional country breakfast with signature Taco John’s® flavors – wrapping Crunchy Chicken, Potato Olés®, cheese, hot sauce and sausage gravy in a warm flour tortilla.
“Guests were extremely receptive to the item when we tested it, and we’re looking forward to bringing it nationwide,” says Bob Karisny, Vice President for Menu Strategy and Innovation at Taco John’s®. “Consumers have more breakfast options than ever, but the Chicken and Gravy Breakfast Burrito offers the kind original flavor that makes us stand out from the rest of the pack. It really is unique.”
Taco John’s® visitors can order the new burrito at participating locations starting September 5th.
About Taco John’s®
Taco John’s® operates and franchises more than 380 quick-service restaurants in 24 states. Privately owned, the business opened its first restaurant in 1969 in Cheyenne, WY. Celebrating its 19th year of sales growth for the same stores, Taco John’s® prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients and unapologetically original recipes, seasonings and sauces. For more information, visit www.tacojohns.com.
Billie Jo Waara
Chief Marketing Officer, Taco John’s® International, Inc.
307.635.0101, Ext. 104